What personal information do we collect from the people that visit our website?
Personal information may be collected from you when signing up for our newsletter or requesting information regarding our organization, as appropriate. You may also be asked to enter your name, email address, mailing address, phone number or other details that are generally considered to be in the category of personal information. Please make special note of the following:
- Your Activity on this Site: If you choose to use this website, we may opt to collect and store information about your usage. This could include things like your search activity on the site, the times and dates when you use the site, and general activity on the site.
When do we collect information?
We collect information from you when you subscribe to our newsletter, fill out a voluntary form on our website or voluntarily communicate with SHERPA via email.
How do we use your information?
We may use the information we collect from you when you sign up for our newsletter, surf the website, or use certain other site features in the following ways:
- To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To allow us to provide better customer service to you.
- To communicate with you.
- To be in compliance with necessary legal obligations.
- To enhance the overall security of the website.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards. We only provide articles and information. We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies off, it won’t affect the user’s experience.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
California Online Privacy Protection Act for California Residents
According to CalOPPA we agree to the following:
Users can visit our site anonymously.
Users are able to change their personal information by logging in to their account.
How does our site handle “do not track” signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
We DO NOT allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13. It is a website intended for a general audience OVER the age of 13. Thus, we do not knowingly seek to collect any information or allow any usage from children under the age of 13. Please contact us immediately (contact info below) if you become aware of usage on our site of children under the age of 13, without parental consent.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email within 7 business days.
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
To be in accordance with CANSPAM we agree to the following:
- We will NOT use false or misleading subjects or email addresses.
- We will identify an ad message as an advertisement in some reasonable way.
- We will include the physical address of our business or site headquarters.
- We will monitor third-party email marketing services for compliance, if one is used.
- We will honor opt-out/unsubscribe requests quickly.
- We will allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
9635 N Highland Ave
Los Angeles, CA 90036
Effective Date: January 13, 2020
Last Updated: April 27, 2020